As AlleyWatch opens up nominations for the 2019 NYC E-commerce Influencers feature, we take a look at the 20 largest E-Commerce startup funding rounds in NYC history using some data from our friends at Crunchbase. In addition to dollar amount of the round, I have included industry focal point, round type, date of funding, year of founding, investors in the round, and total capital raised to further the analysis. This list only contains venture financings and does not include private equity and debt rounds.
Author’s note – This analysis covers the time period from 200BC to 8/24/2019.
CLICK HERE TO SEE THE 20 LARGEST E-COMMERCE STARTUP FUNDING ROUNDS OF ALL TIME
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
19. OpenSky $30M
Status: Acquired by Alibaba Group
Round: Series C
Description: OpenSky is a social shopping marketplace that helps people discover, buy and share unique goods that match their individual taste. Founded by Alan Blaustein, John Caplan, and Kevin Ambrosini in 2009, OpenSky had received investment from investors that include Canaan Partners, Highland Capital Partners, Providence Equity Partners, SV Angel, and The Raine Group.
Founders: Alan Blaustein, John Caplan, Kevin Ambrosini
Founding year: 2009
Total equity funding raised: $49.35M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
18. Booker $35M
Status: Acquired by MINDBODY
Round: Series C
Description: Booker is a web-based platform enabling businesses to sell their services online, through their website, network of partner sites and apps. Founded by Daniel Lizio-Katzen and Josh McCarter in 2007, Booker has received investment from investors that include Bain Capital Ventures, First Data, Jump Capital, Revolution, and Signal Peak Ventures.
Founders: Daniel Lizio-Katzen, Josh McCarter
Founding year: 2007
Total equity funding raised: $77M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
18. Plated $35M
Status: Acquired by Albertsons
Round: Series B
Description: Plated home-delivers 30-minute gourmet recipes and ingredients. Founded by Josh Hix and Nick Taranto in 2012, Plated had received investment from investors that include ff Venture Capital, Founder Collective, Great Oaks Venture Capital, Lerer Hippeau, and Techstars.
Founders: Josh Hix, Nick Taranto
Founding year: 2012
Total equity funding raised: $56.4M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
17. The Farmer’s Dog $39M
Status: Active
Round: Series B
Description: The Farmer’s Dog makes balanced and freshly made pet food, personalized for your dog and delivered to your door. Founded by Brett Podolsky and Jonathan Regev in 2014, The Farmer’s Dog has received investment from investors that include Collaborative Fund, Forerunner Ventures, Insight Partners, Shasta Ventures, and SV Angel.
Founders: Brett Podolsky, Jonathan Regev
Founding year: 2014
Total equity funding raised: $49.1M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
16. Hubble Contacts $40M
Status: Active
Round: Venture
Description: Hubble is a contact lenses maker and retailer. Founded by Benjamin Cogan and Jesse Horwitz in 2016, Hubble Contacts has received investment from investors that include Colgate Palmolive, FirstMark, Founders Fund, Greycroft, and Wildcat Capital Management.
Founders: Benjamin Cogan, Jesse Horwitz
Founding year: 2016
Total equity funding raised: $73.7M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
16. Choxi $40M
Status: Acquired by iClub.com
Round: Series B
Description: Choxi.com is an online shopping destination providing in-demand goods at big discounts. Founded by Deepak Agarwal in 2010, Choxi has received investment from investors that include Gmarket, HTV Industries, and Oak Investment Partners.
Founders: Deepak Agarwal
Founding year: 2010
Total equity funding raised: $52M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
16. Dia&Co $40M
Status: Active
Round: Series C
Description: Dia&Co sells plus size clothing and accessories via a try at home model. Founded by Lydia Gilbert and Nadia Boujarwah in 2014, Dia&Co has received investment from investors that include Founder Collective, NextView Ventures, Sequoia Capital, and Union Square Ventures.
Founders: Lydia Gilbert, Nadia Boujarwah
Founding year: 2014
Total equity funding raised: $90M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
15. Daily Harvest $43M
Status: Active
Round: Series B
Description: Turning freezers into personalized pantries of clean food that is quickly prepared and replenished as it is consumed. Founded by Rachel Drori and Rachel Drori in 2015, Daily Harvest has received investment from investors that include Rubicon Venture Capital, Collaborative Fund, Hedgewood, Lightspeed Venture Partners, and Serena Ventures.
Founders: Rachel Drori, Rachel Drori
Founding year: 2015
Total equity funding raised: $43M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
14. Gilt Groupe $50M
Status: Acquired by Hudson’s Bay Company
Round: Series F
Description: Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities. Founded by Alexandra Wilkis Wilson, Alexis Maybank, Dwight Merriman, Jason Binn, Kevin Ryan, and Michael Bryzek in 2007, Gilt Groupe had received investment from investors that include DFJ Growth, General Atlantic, Goldman Sachs, New Enterprise Associates, and SoftBank Capital.
Founders: Alexandra Wilkis Wilson, Alexis Maybank, Dwight Merriman, Jason Binn, Kevin Ryan, Michael Bryzek
Founding year: 2007
Total equity funding raised: $271M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
14. Capsule $50M
Status: Active
Round: Series B
Description: Capsule is a healthcare technology business rebuilding the pharmacy from the inside out Founded by Eric Kinariwala in 2016, Capsule has received investment from investors that include Glade Brook Capital Partners, Palm Drive Capital, Sound Ventures, Thrive Capital, and Virgin Group.
Founders: Eric Kinariwala
Founding year: 2016
Total equity funding raised: $70M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
14. Tamara Mellon $50M
Status: Active
Round: Series C
Description: Tamara Mellon offers apparel and accessories for women. Founded by Jill Layfield and Tamara Mellon in 2010, Tamara Mellon has received investment from investors that include Arab Angel Fund, Centricus, New Enterprise Associates, and Quadrille Capital.
Founders: Jill Layfield, Tamara Mellon
Founding year: 2010
Total equity funding raised: $90.49M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
13. Bonobos $55M
Status: Acquired by Walmart
Round: Series D
Description: Bonobos is an e-commerce driven clothing brand focused on delivering great fit and excellent customer service. Founded by Andy Dunn and Brian Spaly in 2007, Bonobos had received investment from investors that include Accel, Felicis Ventures, Forerunner Ventures, Lightspeed Venture Partners, and Nordstrom.
Founders: Andy Dunn, Brian Spaly
Founding year: 2007
Total equity funding raised: $127.65M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
12. BarkBox $60M
Status: Active
Round: Series C
Description: Barkbox is a subscription-based e-commerce and content company for dog lovers. Founded by Carly Strife, Henrik Werdelin, and Matt Meeker in 2011, BarkBox has received investment from investors that include 500 Startups, August Capital, BoxGroup, Lerer Hippeau, and RRE Ventures.
Founders: Carly Strife, Henrik Werdelin, Matt Meeker
Founding year: 2011
Total equity funding raised: $81.7M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
11. Spring $65M
Status: Closed
Round: Series C
Description: Spring is a retail company that sells a wide range of items from apparel to home and garden items. Founded by Alan Tisch, Ara Katz, David Tisch, and Octavian Costache in 2013, Spring had received investment from investors that include BoxGroup, Founder Collective, GV, SV Angel, and Thrive Capital.
Founders: Alan Tisch, Ara Katz, David Tisch, Octavian Costache
Founding year: 2013
Total equity funding raised: $97.5M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
10. Warby Parker $75M
Status: Active
Round: Series E
Description: Warby Parker is a lifestyle brand that offer designer eyewear at a revolutionary price while leading way for socially conscious businesses. Founded by Andrew Hunt, David Gilboa, Jeffrey Raider, and Neil Blumenthal in 2010, Warby Parker has received investment from investors that include BoxGroup, Felicis Ventures, First Round Capital, Menlo Ventures, and Tiger Global Management.
Founders: Andrew Hunt, David Gilboa, Jeffrey Raider, Neil Blumenthal
Founding year: 2010
Total equity funding raised: $290M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
9. 1stdibs $76M
Status: Active
Round: Series D
Description: 1stdibs is an online marketplace that connects dealers to consumers interested in antiques, design, fine jewelry, vintage fashion, and art. Founded by Laurence Forcione and Michael Bruno in 2001, 1stdibs has received investment from investors that include Alibaba Group, Index Ventures, Insight Partners, Spark Capital, and T. Rowe Price.
Founders: Laurence Forcione, Michael Bruno
Founding year: 2001
Total equity funding raised: $193M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
8. Freshly $77M
Status: Active
Round: Series C
Description: Freshly delivers gourmet ready-made meals, prepared and delivered to the your door. Founded by Carter Comstock and Michael Wystrach in 2012, Freshly has received investment from investors that include Alumni Ventures Group, BrandProject, Highland Capital Partners, Insight Partners, and White Star Capital.
Founders: Carter Comstock, Michael Wystrach
Founding year: 2012
Total equity funding raised: $107M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
7. Casper $100M
Status: Active
Round: Series D
Description: Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission –driven, inflated prices. Founded by Constantin Eis, Gabriel Flateman, Jeff Chapin, Neil Parikh, Philip Krim, and T. Luke Sherwin in 2013, Casper has received investment from investors that include Crosslink Capital, New Enterprise Associates, Norwest Venture Partners, Pritzker Group Venture Capital, and Scooter Braun.
Founders: Constantin Eis, Gabriel Flateman, Jeff Chapin, Neil Parikh, Philip Krim, T. Luke Sherwin
Founding year: 2013
Total equity funding raised: $339.7M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
7. Zola $100M
Status: Active
Round: Series D
Description: Zola is the fastest growing wedding company in the country, reinventing the wedding planning and registry experience. Founded by Felix Lung, Kevin Ryan, Nobu Nakaguchi, and Shan-Lyn Ma in 2013, Zola has received investment from investors that include Canvas Ventures, Comcast Ventures, Forerunner Ventures, Lightspeed Venture Partners, and Thrive Capital.
Founders: Felix Lung, Kevin Ryan, Nobu Nakaguchi, Shan-Lyn Ma
Founding year: 2013
Total equity funding raised: $140.85M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
7. Away $100M
Status: Active
Round: Series D
Description: Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems Founded by Jen Rubio and Steph Korey in 2015, Away has received investment from investors that include Accel, Baillie Gifford, Battery Ventures, Comcast Ventures, and Global Founders Capital.
Founders: Jen Rubio, Steph Korey
Founding year: 2015
Total equity funding raised: $181M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
6. Boxed $111M
Status: Active
Round: Series D
Description: Boxed is an e-commerce retailer that offers its customers the smartest way to stock up and save for home, for work, for life. Founded by Chieh Huang, Christopher Cheung, Jared Yaman, and William Fong in 2013, Boxed has received investment from investors that include Bessemer Venture Partners, BoxGroup, FJ Labs, Founders Fund, and Social Starts.
Founders: Chieh Huang, Christopher Cheung, Jared Yaman, William Fong
Founding year: 2013
Total equity funding raised: $243.6M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
5. Harry’s $112.6M
Status: Acquired by Edgewell Personal Care
Round: Series D
Description: Harry’s allows users to buy razors, German-engineered blades and shaving creams. Founded by Andy Katz-Mayfield and Jeffrey Raider in 2013, Harry’s had received investment from investors that include BoxGroup, Highland Capital Partners, Temasek Holdings, Thrive Capital, and Tiger Global Management.
Founders: Andy Katz-Mayfield, Jeffrey Raider
Founding year: 2013
Total equity funding raised: $375.2M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
4. Rent the Runway $125M
Status: Active
Round: Series F
Description: Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories. Founded by Jennifer Fleiss and Jennifer Hyman in 2009, Rent the Runway has received investment from investors that include Bain Capital Ventures, Condé Nast, Fidelity Management and Research Company, TCV, and Temasek Holdings.
Founders: Jennifer Fleiss, Jennifer Hyman
Founding year: 2009
Total equity funding raised: $341.15M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
3. Vroom $146M
Status: Active
Round: Series G
Description: Vroom is an online direct car retailer that makes car-buying and selling fast and easy. Founded by Kevin Westfall, Marshall Chesrown, and Scott Chesrown in 2013, Vroom has received investment from investors that include Adams Street Partners, Allen & Company, L Catterton, PICO Venture Partners, and T. Rowe Price.
Founders: Kevin Westfall, Marshall Chesrown, Scott Chesrown
Founding year: 2013
Total equity funding raised: $405.25M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
2. Moda Operandi $165M
Status: Active
Round: Series F
Description: Moda Operandi is an online luxury fashion retailer that allows members to pre-order ready-to-wear accessories and jewelry. Founded by Aslaug Magnusdottir and Lauren Santo Domingo in 2010, Moda Operandi has received investment from investors that include Advance Publications, Inc., Condé Nast, LVMH, New Enterprise Associates, and RRE Ventures.
Founders: Aslaug Magnusdottir, Lauren Santo Domingo
Founding year: 2010
Total equity funding raised: $293.75M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
1. Letgo $500M
Status: Active
Round: Series E
Description: Letgo is a second-hand shopping app that helps users buy and sell locally. Founded by Alec Oxenford, Enrique Linares Plaza, and Jordi Castello in 2015, Letgo has received investment from investors that include Eight Roads Ventures, FJ Labs, Insight Partners, Naspers, and New Enterprise Associates.
Founders: Alec Oxenford, Enrique Linares Plaza, Jordi Castello
Founding year: 2015
Total equity funding raised: $975M
Nominations are now open for the NYC E-Commerce Influencers feature on AlleyWatch presented in partnership with Marketing Architects. Nominations are open until 9/10. Please submit your nominees and be sure to share with your networks! Submit here – http://ecommerce.alleywatch.com
