When Seeking out New Social Platforms, Start with Your Audience
The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and ...
Tag: Snapchat
Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You ...
Want to Balance Personal and Business Social Media Accounts?
If you manage social media, even if it’s only one other account, you’ve been there: trying to log in and ...
Traffic from Messaging
Traffic origination is shifting to messaging. Once upon a time, traffic to websites originated from search. And Google put ...
Marketing Technologies: Who’s on First?
Foursquare moves search and discovery to the forefront and creates Swarm for friend location stalking. Snapchat introduces a video calling ...
Is Facebook Dying? Who Cares?
A silly study came out of Princeton recently, alleging that Facebook would lose 800 million users by 2017 if it ...
Are You Sure Your Startup Is Solving a Problem?
“So, what’s your idea?” If you’ve ever talked about starting a company, that is the first question you always hear. ...
Why No One Will Invest in You
I often have discussions with people who have a great idea and are thinking of quitting their job to pursue ...
2014: The Year Marketing Trends Matured
We’re always chasing the shiny bouncing ball. Not sure how many more “trend” posts I can take (especially decks titled ...
Will 2014 Be the Year for Google+?
2013 was a tough year for Google+. A couple of big Google+ Hangouts by American politicians did little to spur on ...