Not Just Lip Service: How to Truly Put the Customer First
Whether you read a lot of articles about marketing today or not, you are probably aware of a general shift ...
Tag: Customer experience
Virtual Reality: Not All Fun and Games
Virtual reality is taking the entertainment and gaming worlds by storm, but there is a more serious side to VR ...
3 Ways to Get More Customers and Increase Loyalty
As a business owner, you have to be committed to constantly evaluating your business practices and making necessary changes if you ...
The Difference Between Impossible and Really, Really Hard At a Startup
Starting a company is very hard. You put every ounce of your energy into the new business, fighting for every ...
Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering
As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things ...
10 Awesome Customer Service Tricks for Entrepreneurs
I waited at their concierge for an hour. After which, the receptionist informed me the meeting has been cancelled. Or, ...
Smart Entrepreneurs Know Customer Buying Moments
Today’s customers are much more in control of their buying decision, as they have more choices and more information than ...
Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy
When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers ...
Beyond Push Notifications – What Can Beacons Do For Retail?
The obvious application of beacon technology is to push content — be it welcome greetings, discounts and special offers, product ...
We Tried That and It Didnt Work
Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried ...