Advertising

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations,...

The digital video advertising market has more than doubled since 2019 as audiences embraced new opportunities in connected TV and...

The digital ad spend market is expected to reach $835B by 2026.  Online publishers are integrating more and more technology...

Recent changes to NCAA regulations for name and image likeness NIL have changed the face of college athletics and opened...

The advent of the digital advertising ecosystem has created endless possibilities for companies to disseminate their message to the right...

“Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This a famous...

Corporations are increasingly becoming concerned about their environmental, social, and governance impacts as investors, policymakers, and other key stakeholders believe...

In today’s sea of endless ads, creatives have to be memorable, longer lasting, cost-efficient and engaging in order to stand...

91% of markets believe there is still room for growth in showcasing diversity in their market materials. There’s been a...

OpenSlate, a contextual brand-safe targeting platform for social video and CTV content, has agreed to be acquired by DoubleVerify for...