Advertising

Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract...

PulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by...

GroundTruth, one of the pioneering adtech companies focused on location-based marketing, has agreed to acquire Addy, the self-serve local ad...

TripleLift, the next-generation adtech platform focused on native programmatic advertising, has agreed to be acquired by Vista Equity Partners, the...

STAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management...

Gary Vaynerchuk shares some tips on how to approach influencer marketing in our marketing mix.

Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean...

Beeswax, the programmatic ad-tech platform that offers “bidder-as-a-service”, has been acquired by FreeWheel, the digital TV advertising platform. FreeWheel is...

Since launching in 2018, real-time market research platform Suzy has been making strides in introducing technology to a traditionally fragmented,...

Influencer marketing is one of the most misunderstood concepts in business.