Businesses that use content have conversion rates 6x higher than those that do not. The content marketing industry is expected...
Read moreOnline content consumption has doubled since the start of COVID from 3 hours and 17 minutes to just under 7...
Read moreGoogle has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract...
Read morePulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by...
Read moreGroundTruth, one of the pioneering adtech companies focused on location-based marketing, has agreed to acquire Addy, the self-serve local ad...
Read moreTripleLift, the next-generation adtech platform focused on native programmatic advertising, has agreed to be acquired by Vista Equity Partners, the...
Read moreSTAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management...
Read moreGary Vaynerchuk shares some tips on how to approach influencer marketing in our marketing mix.
Read moreTraditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean...
Read moreBeeswax, the programmatic ad-tech platform that offers “bidder-as-a-service”, has been acquired by FreeWheel, the digital TV advertising platform. FreeWheel is...
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© 2023 AlleyWatch | All Rights Reserved | Proudly Made for NYC