AI-powered personalization platform Dynamic Yield has been acquired by McDonald’s. The terms of the deal were not publicly disclosed but sources with knowledge of the transaction have pegged the total amount to be north of $300M. “We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalization a core activity. We’re thrilled to be joining an iconic global brand such as McDonald’s and are excited to innovate in ways that have a real impact on people’s daily lives,” said Liad Agmon, cofounder and CEO of Dynamic Yield.
Founded in 2011 by Agmon and Omri Mendellevich, Dynamic Yield had raised a total of $83.M in reported equity funding over six rounds. AlleyWatch covered Dynamic Yield’s Series D round. Investors in the company include Bessemer Venture Partners, Vertex Ventures, Global Founders Capital, Innovation Endeavors, Vertex Ventures Israel, Baidu, Marker, Auren Hoffman, Deutsche Telekom Capital Partners, Naver Corporation, The New York Times, Vertex Ventures US, La Maison Compagnie d’Investissement, Viola Growth, FortRoss Ventures, ProSiebenSat.1 Media SE, Emerge, ClalTech, Lanta Capital Holdings, Ohad Gliksman, Union Tech Ventures, Union Tech Ventures, and Ofer Zinger.
“Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms,” said Steve Easterbrook, President and Chief Executive Officer, McDonald’s Corporation. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers.”
Dynamic Yield will remain a standalone company and continue to serve existing and new clients according to a press release from McDonald’s. The company currently has over 200 employees and 300 brands as clients. This is McDonald’s largest acquisition since it acquired Boston Market in 2000.
We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalization a core activity. We’re thrilled to be joining an iconic global brand such as McDonald’s and are excited to innovate in ways that have a real impact on people’s daily lives – Liad Agmon, cofounder and CEO of Dynamic Yield.
