10 Strategies to Minimize the Perils of a Startup
There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see ...
Tag: Strategy
Authenticity and Sales
Have you ever sent an email with the following opening phrases? How about in a conversation with a prospective customer? ...
How the Best in Class Thinks About Mass Customization
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. ...
4 Things Every Product Person Should Do
It would be a shame if growing in your career took you further away from having an up-to-date perspective of ...
Good Strategy is Just as Important as Good Execution
I want to clear something up. I take issue with this latest post stating Execution Eats Strategy for Lunch. Good ...
The 2 Week Action Plan for Launching Your Business
A couple years ago, on an ordinary evening, I was sitting on my couch finishing up my freelance work for ...
5 Best Ways to Get Your Startup Quality Media Coverage
Getting media exposure isn’t a plug and play process. Every startup craves media attention and press. They want it and ...
Sharing Is Caring: The Rise Of Shareable Content
The marketing landscape is changing dramatically. Facebook and the other major social platforms are transforming from merely “social networks” to ...
TEDTalks To Help Social Media Marketers Think Strategically
If you aren’t familiar with the TED nonprofit, it’s useful to think about them as a community built on the ...
The English Major and the Strategist
If you look at the backgrounds of the SMC team, you’ll find a diverse range of histories. Our founder, Kris ...