Investing in Your Social Media
We’ve had plenty of great analogies for what social media is “like” on the blog: it’s like a funnel, it’s ...
Tag: Social media
Where Is the ROI?
I’ve worked with a wide variety of companies on social media. Whether it’s consulting, actually doing the social media strategy ...
What We Can Learn from Bubblews: the Profit-Centered Platform
When deciding that social media is a great idea for their marketing, most business owners hop on the Facebook, Twitter, ...
Targeted Marketing Has Never Been Easier, Especially in Social Networks
The marketing world has substantially evolved over the last few years in terms of how you can target prospective customers ...
Don’t Forget: You Have an Opt-In Audience on Social Media
Social media is different than traditional advertising in a lot of ways. One of the most important differences between social ...
It’s Time To Stop The Brand Double Standard
Your company should be using social media to research consumers, like consumers use it to research you.
Why This NYC Startup will Change Transactions Forever
As our society is becoming globalized, so are our networks. People are traveling internationally more and more for work and ...
Social Media and Focus
“Others inspire us, information feeds us, practice improves our performance, but we need quiet time to figure things out, to ...
The Word Economy of #Hashtags
We are currently in the era of the consumer. Especially for millennials, the up-and-comers of the consumer market, there is ...
Responding to a Crisis on Social Media
I’m good at many things, but detachment isn’t one of them. I tend to fall in love with the brands ...