Tag: Personalization

30 Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the ...

Machine learning can eliminate the need for a lot of programming. These first steps simplify the daunting process of applying ...

NYC’s Media Lab held its second-ever Personalizationpalooza Thursday morning, February 25th, at the Joseph Urban Theater at Hearst Tower, 300 ...

This infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, ...

Last week I talked about how personalization has redefined the e-commerce landscape. Consumers demand relevant experiences before they click to buy, ...

A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without ...