Tag: Nike

Imagine this. A promising new band is ready to start their first world tour. They have managers and found investors ...

Designer hand working with digital tablet and computer. The battle lines have been drawn: MillerCoors sued HCL for $100 million after a ...

In the words of Renee Zellweger’s character in Jerry McGuire, the geniuses at Nike’s marketing department “had me at hello.” ...

There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat ...

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, ...