Tag: Marketing

First thing I need to say: there is no single thing that will get your app to 200,000 downloads with ...

I am not really a numbers guy. For a minute, I am going to pretend as if I am. Here ...

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took ...

“If you build it, they will come.” It's a line from an old movie Field of Dreams. This sentiment is ...

The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content ...

I’ve worked with a wide variety of companies on social media. Whether it’s consulting, actually doing the social media strategy ...

Creating a successful startup is all about marketing these days, no matter how compelling your solution. Technologists have long believed ...

Performance marketing is important. But being the world's leader in performance marketing is even better. It's no wonder then that ...

We thought the opportunity to go on “Shark Tank” would give us a boost. Instead, it almost sank our business. ...

We’ve all seen ads follow us from the sites we visit. How did my favorite sports blog know I was ...