When Seeking out New Social Platforms, Start with Your Audience
The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and ...
Tag: Marketing
The Social Media Hierarchy of Needs
Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory ...
There’s Beauty In Consistency, Even as Social Media Changes
Social media has changed a lot of things. For one, it's overtaken porn as the number one activity online (an incredible ...
Virtual Reality: Not All Fun and Games
Virtual reality is taking the entertainment and gaming worlds by storm, but there is a more serious side to VR ...
Why Startup Incubator Hopping Can Be Beneficial to Launching Your Business
Venture capitalists Sam Altman and Jason Calacanis both wrote posts recently on the topic of startup incubator-hopping. Altman says that participating in more than ...
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some ...
Does Your Mobile Home Page Drive Visitors Away?
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and ...
Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You ...
The Future of Marketing and You
Yesterday in the process of curating articles for an agency client of ours, I came across one of the best ...
Rethinking the Way We Frame Big Data in Marketing
Don’t label big data as “good” or “bad.” Think about how your marketing department is positioning it instead. Consider this fundamental ...