Tag: Marketing

Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or ...

There is more than one way to do something, and the same can be said for creating a marketing plan ...

Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content ...

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, ...

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). ...

Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but ...

The popularity of crowdfunding platforms like Kickstarter and Indiegogo have helped thousands of people, including myself, get access to capital to ...

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried ...

Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even ...

My startup experience began in college and ended up becoming a very successful company. After graduating, I moved on to ...