Do Not Finalize Your Tech Development Plan Until You Involve Marketing
Most startups get a great new idea, and their immediate instinct to start coding away on building that product with ...
Tag: Marketing
How to Move Your Marketing from Hunting to Gardening
Have you noticed that more companies beg you to participate in their business today? It started with an email survey ...
How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising
These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their ...
JFE Accelerator’s 2014 Class Are All About Business
JFE (Jews For Entrepreneurship) Accelerator is the first and only non-profit startup accelerator that focuses on Israeli and Jewish-originated startups with ...
5 Ways Brands (And Agencies) Can Avoid Looking Like Pompous Bufoons
Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and ...
6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist or don’t ...
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million dollar question: How can ...
How to Understand Google Metrics for Better Business Decisions
Few will argue that the time metrics in Google Analytics are terribly confusing. The report includes data concerning “average time ...
Many Entrepreneurs Believe Viral Marketing is Free
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they ...
Sales for Startups – Not All Leads Are Equal
Some will tell you that a lead is a lead is a lead. That is especially the case in early ...