10 Ways to Use Psychology to Convert Customers
This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
Tag: Marketing
How to Start a Startup: What You Really Need to Know
I was doing some keyword research on Google looking for topics that entrepreneurs were looking for answers to, and the ...
Best Practice in Big Data: A Marketer’s Primer
Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype ...
How (and When) to Hire a Great VP of Product for your NYC Startup
The first-ever NYC Saastr social went down recently in Work-Bench’s posh new offices in downtown Manhattan, near Union Square. The event ...
Growth Hacking: Marketing for Startups
Within Red Rocket’s “101 Startup Lessons—An Entrepreneur's Handbook” I have detailed plenty of low-cost marketing lessons, so be sure to ...
Budget for Startup Marketing From Day One
I am not sure how many of you remember the 1989 film, Field of Dreams, starring Kevin Costner, who plays ...
Sales for Startups: The New Demand Generation
You may often hear of the term “demand generation” from marketers when talking about lead acquisition strategies. The term evolved ...
Why Everyone We Hire Must Think Like a Growth Hacker
“What keeps you up at night?” I get this question a lot these days. It comes from analysts, investors, journalists, ...
What’s More Important? Your Product or Proof-of-Concept?
I have had the luxury of meeting over 500 startups at Red Rocket over the last 3 years. And, typically, most ...
Marketing for Engineers (AKA Growth Hacking)
So you are building a new product. Great! However, one of the worst mistakes you can make is to wait ...