How to Deal with Negative Reviews on Social Media
The rise of social media has made it easier than ever for customers to share positive experiences about your business ...
Tag: Facebook
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I ...
Understanding Network Effects
I am a big fan of A16Z podcasts, and they just released a terrific episode on Network Effect. Network effect ...
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to ...
Why Your Organic Reach is Declining (And How to Stop It)
Okay, so this headline is kind of false advertising, because I’m not Mark Zuckerberg and I can’t wave my magic ...
Welcome to the Prune Club: Learning From Billion Dollar Innovation Laggards
In late 2013, Aileen Lee wrote a seminal article in TechCrunch where she coined the term “Unicorn” as a “U.S. ...
Google, Facebook, Yahoo And Verizon (And Comcast, AT&T And Twitter) Have Chosen Their New Battleground
There’s a coming scrum that will involve all the major Internet giants, and the stakes are just being set now. ...
Targeted Marketing Has Never Been Easier, Especially in Social Networks
The marketing world has substantially evolved over the last few years in terms of how you can target prospective customers ...
6 Major Social Media Marketing Myths You Need to Know
We recently wrote about how to convince your company to let you start a blog for them. A lot of ...
The Wisdom of Teams: Why Teams Matter for Social Media
One of the core texts of management education is Jon Katzenbach and Doug Smith's The Wisdom of Teams. Published in 1993, most ...