Running a Billion Dollar Startup with Twenty People
Right now, startups are feverishly hiring in order to scale up their businesses, but could we in fact be doing ...
Tag: Facebook
Why Brands (and Agencies) are Wasting Money with these Big Social Media Deals
Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is ...
#EntrepreneurProblems: The Challenge of Running an Embarrassing Business
When I first started my business at age 25, I thought that success would happen the following week and shortly ...
That Is Just a Feature
Stop me if you’ve heard this before: It’s just a feature, not a product. It is a popular refrain from ...
3 Untypical Ways Brands Use Geographic Personalization
We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and ...
Is Crowdfunding a Pro for Startups?
Alan Patricof, Greycroft LCC, explains why he thinks crowdfunding will open up a whole new door for startups.
What’s More Important? Your Product or Proof-of-Concept?
I have had the luxury of meeting over 500 startups at Red Rocket over the last 3 years. And, typically, most ...
Navigating Facebook’s Facelifts-Past, Present and Future
Humans are creatures of habit. No matter how spontaneous you believe yourself to be, psychological evidence proves that habit formation ...
Marketing for Engineers (AKA Growth Hacking)
So you are building a new product. Great! However, one of the worst mistakes you can make is to wait ...
4 Things you Should Know About Managing your Social Media
In our world inundated with social media, it can sometimes be difficult to separate fact from fiction. From folks online ...