How to Turn the Customer from Hell into an All-Star
“Why the hell isn’t this project done?!” “I’m going to initiate a chargeback on all the money we’ve paid you ...
Tag: Emotion
How Stories Best Communicate Your Startup Value
The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, ...
Pitching and Why You Must Stop Your Audience from Thinking
Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like ...