Set Your Startup Goals Before You Begin
If you decided to build a house, the first thing you would do is hire an architect to design the ...
Tag: Customer
Social Media and the Power of Listening
I'll be the first to say it: if you're getting on social media because you want to open the sales ...
Competition: Only the Paranoid Survive
Your competitors are out to get you. They do not want to compete with you any more than you want ...
How to Move Your Marketing from Hunting to Gardening
Have you noticed that more companies beg you to participate in their business today? It started with an email survey ...
5 Steps to Define Your Sales Funnel
Most business owners want to grow as quickly as possible. While there is no one-size-fits-all acceleration model, having a clearly ...
6 Strategies for Transforming Ideas Into Results
Successful startups are all about turning ideas into action quickly and efficiently. Actions must be the hard part, since entrepreneurs ...
6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist or don’t ...
Here’s Why You Should Crowdsource Lead Generation
Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or ...
Stanford in the Alley: How to Constantly Amaze your Customers – Marketing 101
There is more than one way to do something, and the same can be said for creating a marketing plan ...
Technical Product Elegance is Not a Business Model
Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). ...