Most Top Brands Don’t Engage With Their Twitter Followers But You Should
A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term ...
Tag: Customer
Sales for Startups: The Single Biggest Objection
"We already have that" is never a real objection. When describing your product with prospects, do you ever get an ...
How to Turn the Customer from Hell into an All-Star
“Why the hell isn’t this project done?!” “I’m going to initiate a chargeback on all the money we’ve paid you ...
7 Keys to a Successful Product Demo
After years of showing prospects the value of a potential solution and being pitched software by various providers, I’ve come ...
Sales for Startups: The Best Sales Methodology
A friend recently asked if I had any recommended sources for learning about strategic account selling, the type of selling ...
Smart Entrepreneurs Know Customer Buying Moments
Today’s customers are much more in control of their buying decision, as they have more choices and more information than ...
Entrepreneurs Need to Play Favorites With Customers
Most startups are happy to find any customer, and will hang on for dear life to every one. Only later ...
#EntrepreneurProblems: The Challenge of Running an Embarrassing Business
When I first started my business at age 25, I thought that success would happen the following week and shortly ...
Marketing for Engineers (AKA Growth Hacking)
So you are building a new product. Great! However, one of the worst mistakes you can make is to wait ...
Entrepreneurs Need Time Management Accelerators
Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they ...