Tag: Customer

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from ...

Last week I talked about how personalization has redefined the e-commerce landscape. Consumers demand relevant experiences before they click to buy, ...

Some entrepreneurs forget that they can’t use people the same way they use technology to build a startup. Inventors, for ...

If you are doing anything worthwhile, you will have critics. Learn to discern between those providing valuable feedback on your ...

You pick up the phone, and BAM! You’re blindsided. The person on the other end of the line wants to ...

This summer, NASCAR made a comeback.   That comeback is very much attributed to its recent focus on social media. ...

If you gave a random person your product for the first time, do you think they will immediately become a ...

Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it ...

Let’s face it, consultants have a bad image. Businesses want experienced people who get their hands dirty, rather than experts ...

Are your customers happy? Such a simple question is remarkably difficult to answer. You could ask them, but rarely will ...