Go To Market To Win
There are only four kinds of events in the life of your company that are likely to get covered by ...
Tag: Consulting
Hands-On vs. Hands-Off Management of Startups
Startups have so much work to do, that it is typically much better to hire a smart management team, and ...
Do Not Finalize Your Tech Development Plan Until You Involve Marketing
Most startups get a great new idea, and their immediate instinct to start coding away on building that product with ...
Stanford in the Alley: How to Constantly Amaze your Customers – Marketing 101
There is more than one way to do something, and the same can be said for creating a marketing plan ...
Great Startups Practice Persuasion without Pushing
Successful entrepreneurs like Tony Hsieh of Zappos and Casey Sheahan of Patagonia, have long since realized that influence is no ...
Lead Acquisition Source and Execution
So where does one get leads? That is where I left off last time in the series. It is a ...