48 Books to Add to Your Tech Reading List for 2016
I’ve spent years in the tech world, as a designer, sometimes-developer, and mostly as a writer. I devour new content ...
Tag: BRANDING
How To Attract The Un-Loyal Generation of Shoppers
I’m a 23 year old female consumer and I’m most definitely not loyal. Disregard any Chris Brown lyrics that jump ...
5 Rules for Content Marketers in 2016
It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content ...
Personal Brand or Company Brand: How to Make the Decision
If you’re just getting started in social, you might have faced the decision of how to represent yourself on various ...
8 Myths Technologists Believe That Sink Businesses
Most technologists have little interest in the mechanics of starting and building a business. That’s why I recommend that they ...
This is What Richard Branson Said on How to Make Business an Adventure
We caught up with the one and only Richard Branson recently in LA and this is the wisdom he imparted ...
How Brands Can Gain Traction Through Festival Culture
Find unique ways to connect your brand to your potential customers. When you talk about the birth of the music ...
3 Ways to Keep Your Business on the Brink of Innovation
When it comes to running your business, how you harness your creativity may be the very thing that sets you ...
Old vs. New Media: What Matters Today?
For businesses and agencies that were once (or are still) involved in 'old media'–newspapers, magazines, print publications, et al.–it may ...
How to Name a Product and Not Regret It in 3 Steps
Have you ever started a project without naming it, thinking the name of the actual thing will come during some ...