5 Small Changes to Build a Stronger Startup
There are plenty of different ways to go about building a startup. Some are carried entirely by their founders’ ideas; ...
Tag: BRANDING
Getting the Sales Message Right
No amount of process, people, or product will help if the messaging is not working Good messaging is like good ...
Cruisin’ with the Cool Kids: How Brands Target the Young and the Hip
Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point ...
Cracking Mobile Commerce Myths
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales ...
How To Revive Your Brand’s Instagram Strategy In 4 Simple Steps
Instagram, it's been around, but brands are just beginning to climb on board. Brands know they need it and yet ...
We Need to Talk: Critical Commerce Conversations to Have Today With Your C-Suite
Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now ...
10 Ways to Find Your True Purpose
You’ll work harder and better if you feel a sense of meaning or purpose to what you do. We all ...
4 Easy Steps to Crisis Management on Social Media
For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says ...
How Becoming an Influencer Helped My Company Succeed
Sharing grows your network — and can help boost your revenue. My company, Focus Lab, has made $3,330,727.15 in revenue ...
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to ...