5 Signals to Evaluate When Testing the Value of Your Brand
Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Therefore, ...
Tag: Brand
Inside Kate Spade’s Secret Sauce of Success
Deborah Lloyd, chief creative officer of Kate Spade New York, joined Pavan Bahl, Marc Raco and Liz Bacelar on location at the Fashion, Culture and Design UNCONFERENCE in ...
There’s ROI in Social Media: But It’s Much More Complicated Than That
On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote ...
Direct-To-Consumer Distribution Cuts Overhead and Bullshit
A direct-to-consumer distribution model may offer your company an extremely successful business strategy. Read this article to learn more.
This NYC Startup Has an Idea That’s Tailor Made for SMBs
Ok, do you need a logo, and you don’t have the budget to hire a design firm. What small to ...
How to Build a New Startup in 5 Easy Steps
When I walked away from my startup in late April of 2013, I had reached a major crossroads. More than ...
Most Top Brands Don’t Engage With Their Twitter Followers But You Should
A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term ...
Social Media + Brand Awareness 101
Membership on social media has its perks. Of course, it's not too hard to become a member–many people have. But ...
4 Startup Trends You Shouldn’t Follow
One of the most amusing and harmful trends in startup culture today is the redundancy of styling, branding and design. ...
Connecting the Unexpected
This year’s PSFK conference, “Connecting the Unexpected,” was a gathering of creative thinkers, media strategists and young innovators. The major ...