Entrepreneurs: Never Play Fair
When you are starting a new company you are, by definition, the underdog. Your market may have established competitors with ...
Tag: Big data
Best Practice in Big Data: A Marketer’s Primer
Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype ...
Doctors Using Big Data to Identify High-Risk Patients
Been eating a lot of fast food lately, buying alcohol and smoking cigarettes? Don’t be surprised if your doctor calls ...
The World Cup of Ecommerce
Recently, we looked at some data from the e-tailing group’s Annual Merchant Survey Baynote combined scores from the survey into a soccer-themed ...
Can Startups Surf the Huge Information Tidal Wave?
A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing ...
How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising
These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their ...
6 Things Investors Should Look for in a Pre-IPO Ad Tech Company: Buying the Steak and Not the Sizzle
With the Rubicon IPO now in the rear view mirror, Wall Street is finally warming up to the ad tech ...
Launched in the Alley: Keepskor: Hey, Marketers! Get Your Game On!
You’re a major brand manager with big bucks to spend on advertising. You’ve gotten people to like you on Facebook. ...
A New York VC Spotlight: Pedro Torres Picón of Quotidian Ventures
Pedro Torres Picón came to the United States from Venezuela and founded Quotidian Ventures in 2010. It is a seed ...
How the Ubiquity of Big Data is Dramatically Changing Marketing
"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear ...