Strategic

Combining forces to create a joint venture (JV) is nothing new, but the real trick is to do so in...

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff...

There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big...

The S corporation is a corporation, and for state law purposes is identical to a C corporation. The only difference...

Home page carousels (or rotating banners) are a web designer’s darling, and are often demonized by Web usability experts because...

Recently, I wrote an article about why branding is one of the underrated heroes of startups. This week’s article is...

Whether you have been working in the technology field for decades, or are just dipping your toe in, few things...

Although the momentum toward two-way media keeps increasing, one-way media–TV, Radio, Newspapers, et al.–can still be very effective. One-way media...

How much should I raise? How expensive are your experiments? In any startup, there are huge risks in your future....

Google directs traffic to websites, and that has made the company the most powerful on the web. In social and...