Strategic

Communication is the key component in every company. Is your startup communicating effectively?

We know about the 360-degree view of the customer, a unified account of interactions across digital and physical touchpoints. Omnichannel...

Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level,...

You'll read about the biggest thing to understand before getting into enterprise sales...

The average length of a funding pitch to angel investors is ten minutes. Even if you have booked an hour...

Many startup pitches start off with the simple claim that something is broken. “Email is broken.” “Messaging is broken.” “Advertising...

Most early-stage sales teams lead with their products. They are typically so excited about their new products that they get...

Many startups spend far too little time on their marketing plans. Avoid this mistake and implement a rewarding strategy.

10 warning signs that your VC may be a dinosaur.

Sometimes startups may face founder’s syndrome, an aliment with damaging effects. Learn how to recognize the symptoms.