Data and Analytics

For all the time and energy that goes into your company’s advertising, it would be a shame if you were...

As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is...

In this day and age, companies live and die by social media and a good team can do wonders for...

Display advertising is taking a larger share of ad spends each.  With this burgeoning market, the use of the right...

Data is the name of the game and you need to know how to capitalize on it.

More than anything else, the marketing world wants to elicit emotion. The difficult part of this is being able to gauge...

  It’s pretty simple; doing well in sports consists of physical skills as well as preparedness. The physical part comes...

In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to...

Predictive analytics is a market area filled with opportunities for entrepreneurs. Learn about how the field and process work.

It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt...