Advertising

The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business.  Let me...

After a long period of speculation, it has been confirmed that AT&T has acquired adtech pioneer AppNexus. The financial terms...

Young people are disenfranchised with traditional TV, and as mainstream media gravitates more towards quick content on platforms like YouTube...

People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine...

Companies spend an extraordinary amount on marketing to the right audience, but a significant issue that they face is figuring...

If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace....

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media...

Apple, Nike, and Coca-Cola are some of the most universally recognized brands, partly because of their ubiquitous and iconic logos....

$724B is expected to be spent on advertising in 2020 according to Statista. Getting a company's message out there to...

When it comes to marketing, we’ve heard it all before: go where your audience is. The thing is, we already...