Advertising

Over 4.2 billion people send mobile messages and most of these mobile messages are sent with the traditional black text...

Cybersecurity is an epic, ongoing battle in which the good guys are companies and consumers trying to be safe, and...

AI-powered personalization platform Dynamic Yield has been acquired by McDonald’s. The terms of the deal were not publicly disclosed but...

In the late 90s, Rex Briggs was featured on the cover of WIRED magazine cover showcasing his belief on how...

Over 70% of marketers say that relevant and engaging content creation is the most effective SEO tactic and brands with...

Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s...

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What...

As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your...

Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than...

Adtech is alive and well!  Ad agencies may be facing an uncertain future now that companies are looking internally to...