Advertising

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning...

Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but...

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried...

Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even...

Content producers and brands each produce their respective products. What if there was a platform that served as the Match.com...

Sales funnels are longer. Information is noisier. Attentions spans are shorter. The glut of data and “Paradox of Choice” cause...

TripleLift, the native advertising technology platform for the visual web that’s ‘making the internet better (ed: and prettier) for everyone’,...

The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), that the...

Today we hear from Linda Holliday, founder and CEO of Citia, a New York-based startup that’s using an interactive card...

If the Internet revolutionized the notion of commerce in America, then the rise of social media revolutionized how goods and...