Advertising

You’re a major brand manager with big bucks to spend on advertising. You’ve gotten people to like you on Facebook....

Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and...

In 1989 my father, Peter Sprague, identified that the future called for a commerce model for digital goods. Back then,...

Over a billion dollars was invested in Q1 of 2014 in New York City Startups. $1,255,579,433 to be exact. See...

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they...

When I was first starting my business, I was bombarded with information about how to market and advertise myself. You’ve...

When you have clients like Verizon, P&G, Nestle, Kraft, AT&T and Sony… When you’re showing a 300% increase in monthly...

Does the clout you carry across social media really matter? Well, considering that Klout itself was recently acquired for nearly...

Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content...

"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear...