Advertising

The customer data platform market size is expected to grow to $15.3B by 2026; that’s just the platform market. The...

Cannabis sales eclipsed $17B in 2020, setting a new record for annual sales and the economic impact of the marijuana...

Market research has been driving strategic decisions for companies for decades. However, the tools and models that have been predominantly...

Businesses that use content have conversion rates 6x higher than those that do not.  The content marketing industry is expected...

Online content consumption has doubled since the start of COVID from 3 hours and 17 minutes to just under 7...

Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract...

PulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by...

GroundTruth, one of the pioneering adtech companies focused on location-based marketing, has agreed to acquire Addy, the self-serve local ad...

TripleLift, the next-generation adtech platform focused on native programmatic advertising, has agreed to be acquired by Vista Equity Partners, the...

STAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management...