Customer Acquisition vs Customer Retention: What Makes More Sense?
What should you focus on in terms of strategy as a B2C company, acquiring new customers or retaining existing ones?...
4 Ways Businesses Are Playing to Their Strengths During the Pandemic
The COVID-19 crisis has transformed the business world in just a few months, leaving few companies unaffected. While different organizations...
4 Ways to Provide a Better Customer Experience During Uncertain Times
For most people, the face of your business is your customer experience. Customer experience is how people get their problems solved...
Beyond the Office: What Helps Top Entrepreneurs Succeed
If you’re struggling to keep up in the dog-eat-dog startup sector or feeling the stress of managing employees, it’s time...
How CEOs Can Make an Impact in Their First 90 Days
CEOs have a mere 90 days to prove their mettle in their new role. That’s three short months — during which...
4 Things to Consider When Acquiring Another Business
Business acquisitions are rarely easy or straightforward. Things can get messy, and it’s important to do your research.
How to Hack Your To-Do List
If you’re overwhelmed by your list of duties, blaring music might help. It turns out that tunes can make you a...
11 Qualities of People With Amazing Emotional Intelligence
What makes some people more successful than others? Is it their intelligence? Their work ethic? Or, did they just run...
Why Sales Operations Could Be the Key to Scaling Your Company
Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out...
Why One 3 Letter Word Could Change Your Life Forever
You can read “how-to” articles all day about starting a business, building your brand or getting customers. They make the...