"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear...

Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but...

Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even...

The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), that the...

If the Internet revolutionized the notion of commerce in America, then the rise of social media revolutionized how goods and...

More and more companies are implementing strategies and systems to leverage influencers to become marketing and brand allies, with great...

I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives—like...

If you're in New York, perhaps you've seen the out-of-home campaign for Venmo, an app that makes it easy to...

There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big...

No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and...