Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You...
3 Demographics Currently Craving Content
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct...
3 Ways to Make Life as a Content Creator Easier
As a businessperson, however, the problem with this busy stage is that social media can often fall to the backburner....
All Good Things Take Time
Anyone who works in social media will tell you that there is absolutely nothing more disappointing than a client who...
Don’t Sell Yourself Short
For what I’m going to discuss today, there are a few premises that this argument is based on. First, it...
5 Copywriting Rules of Thumb
Language is a fascinating, evolving system. Linguistics, the study of the science of language, is tremendously dynamic, but the rules...
Is It Realistic to Reply to Every Comment?
Social media can sometimes feel like an overwhelming prospect. There are so many different ways to use it, so many different people to...
2 Companies Doing a Great Job With Rebranding
n the last few weeks, I have seen more fantastic ads shared on social media than usual. I am a...
Are All Social Media Platforms Created Equal?
Today, the Chicago Tribune announced some social media ratings for major companies in travel-related industries, as calculated by technology company DataLabs. Although...
Are Your Social Media Followers Satisfied?
If your social media followers are not satisfied, you have got yourself a problem. This is true for several reasons,...