Surviving the Dip: Perseverance and Social Media
Budget cuts, different marketing strategies, mergers, the list goes on: During the years I’ve worked in social media, I’ve heard...
How do You Manage a Brand With Multiple Locations?
Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you...
How to Make the Most of Your Publicity
You know that one time, when your company was featured in an amazing article in your local newspaper or a...
The Care and Keeping of Your Social Media Account Security
This is alarming to me, but apparently password hacking is one of the most enjoyable hacks for bad guys, because...
Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your...
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I...
How to Respond to Angry Customers on Social Media
In case you have not seen it, people can now literally express their anger with you on Facebook in the...
The Social Media Hierarchy of Needs
Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory...
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some...
Breaking Down “Breaking the Internet”
What does it mean to “break the Internet?” Time Magazine associates the term with celebrities, calling attempts to destroy the Internet...