We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and...

When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers...

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage,...

A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without...

Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative...

Last holiday season, mobile ecommerce traffic was greater than 50%, and 25% of purchases made on Thanksgiving 2013 came through...

The obvious application of beacon technology is to push content — be it welcome greetings, discounts and special offers, product...

Why are APIs so important to ecommerce today? APIs, or Application Programming Interfaces, are designed to enable one application (such...

  With major ecommerce players like Overstock.com and Square on board, Bitcoin’s on its way to becoming a serious payment...

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements...