Anyone who's been around social media for longer than about a week has probably heard of buying Twitter followers (or...

What is social media? That's something that many people–from marketing to advertising and everywhere in between–have argued about. Is it...

Trust matters. It determines, at some level, who will buy from you instead of going to a competitor, how well...

A few months ago, we wrote about something we've received quite a few questions about – whether Pinterest or Instagram is...

In our world inundated with social media, it can sometimes be difficult to separate fact from fiction. From folks online...

I'll be the first to say it: if you're getting on social media because you want to open the sales...

Starting a blog is easy–but maintaining a blog is hard. It takes rigor and a lot of hard thinking. Those...

Twitter is a great platform. Unlike blogs, which are more in-depth, or Facebook and LinkedIn, which have a very low...

It's no secret that photos and videos are an important part of social media. It makes sense–people love photos, and...

For better or worse, social media has brought with it its share of users and brands looking to get others'...