Know Thy Messaging
You think you know your messaging—but do you really? Is your messaging consistent across every piece of marketing collateral you...
There’s ROI in Social Media: But It’s Much More Complicated Than That
On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote...
5 Easy Ways to Get Your Team to Buy Into Social Media
Confession time: I lied in my headline. Unless they’re already bought into the idea of social media, getting your team...
Sometimes, The Best Thing You Can Do is Shut Up
In a recent episode of This American Life (569: “Put a Bow on It”), radio journalist Zoe Chace addressed a...
How to Jumpstart Your Social Media
Social media is great for business. But as great as it is, even we're not going to pretend that social...
Developing a Social Media Strategy
We've been revising our strategy process internally here at SMC. At its core, that means closely examining each aspect of...
CEOs Gone Wild (On Social Media)
"We do things because they are right and just and that is who we are. That's who we are as...
State of Media 2014
Although the "battle" between traditional print media and social media is one that many folks on both sides of the...
Most Top Brands Don’t Engage With Their Twitter Followers But You Should
A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term...
Social Media + Brand Awareness 101
Membership on social media has its perks. Of course, it's not too hard to become a member–many people have. But...