The 4 Types of Entrepreneurs? Which Type Are You?
The other day I read an interesting book called “Entrepreneurial DNA” by Joe Abraham, the founder of BOSI Global, an...
The Basics of B2B Marketing
The Red Rocket Blog has detailed many how-to lessons about marketing for B2C companies, and driving sales teams and strategies...
Hands-On vs. Hands-Off Management of Startups
Startups have so much work to do, that it is typically much better to hire a smart management team, and...
Should a Startup Offer Employee Benefits?
In years past, companies of all shapes and sizes needed to offer a good employee benefits program, with which to...
Do Not Finalize Your Tech Development Plan Until You Involve Marketing
Most startups get a great new idea, and their immediate instinct to start coding away on building that product with...
Is Entrepreneurship Learned, or Wired Into Your DNA?
The age old question is whether or not good entrepreneurs are born that way, or whether such entrepreneurial skillsets can...
Key Components for Writing a Startup Business Plan
When writing a business plan, it is critical to do research and set strategy across the following key topics: (1)...
Is Your Startup Building a Vitamin or a Pain Killer?
The other day I heard a great entrepreneurial panel discussion, including Mahendra Vora, the founder of Intelliseek (sold to Nielsen)...
Pitfalls Around Earnouts (and Why They Rarely Payout)
Following up on Lesson #145, Issues to Consider Before Selling to Big Companies, I wanted to drill down deeper on earnouts...
The Unlucky 13 Reasons Startups Fail
During my tenure at Red Rocket, I have had exposure to over 500 startups in the last few years. I...