Social Media Goals: Being Found vs. Standing Out
When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business...
The Power of Small Storytelling
If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.”...
Sharing Is Caring Part II: How to Create Sharable Content
The only thing to do with good advice is to pass it on. It is never of any use to...
Stop Chasing Participation With Your Marketing. Attention Is What You Want
Read this post for tips on how to engage consumers without manipulating them.
Cruisin’ with the Cool Kids: How Brands Target the Young and the Hip
Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point...
4 Easy Steps to Creating a Social Media Calendar
If you’re going to dive into social media on your company’s behalf, you need to make sure you’re ready...
3 Short and Sweet Reasons to Try Out Short-Form Marketing Content
More and more brands in every kind of industry are turning to content marketing as a way to reach potential...
Articles or Ads: Have We Lost The Plot?
It looks like we as a society have officially lost it. Why? According to a recent study, a surprising percentage...
Chris Sacca and the Evolution of Twitter
Twitter recently ditched its star-shaped ‘favorite’ button for the more familiar heart-shaped like button. In a blog post, the company...
How My Job Has Changed Since I Sat Down at My Desk This Morning
As a Content Creator at Social Media Contractors, you get used to not knowing what to expect from a day...