Weighing the Cost of Social Media: What’s Your Best Option
In 2014, I think it’s safe to say that you can’t ignore social media. You can try, but in almost...
Is Facebook Dying? Who Cares?
A silly study came out of Princeton recently, alleging that Facebook would lose 800 million users by 2017 if it...
In Today’s Day and Age, You Are What you Publish on (Social Media)
Banks need data to make lending decisions. The most important question in banking is, “How do I know who will...
8 Key Elements of Corporate Social Media That Works
We live in a world that craves authenticity. Since we all have access to a means of publishing our ideas (i.e....
Readability, Social Media, and Healthcare: How Social Media Can Help Break Down Language Barriers
"You're talking a lot. But you're not saying anything." –David Byrne My parents were both doctors. They also were from Ireland,...
Why Engagement is a Misnomer in Corporate Social Media
A lot of people misunderstand the overarching point of social media for businesses. If you’re a teenage girl, social media...
Horses For Courses on Social Media: Short-Form vs. Long-Form Content
Mark Cuban had an interesting blog post in which he said he hardly uses Google anymore. If he wants to...
How to Attract Or Repel Talent on Social Media
Social Media is a tremendously valuable tool for recruiting talent, but most companies are terrible at it. Even so, that’s...
6 Steps to Leveraging Other Media On Social Media
Although the momentum toward two-way media keeps increasing, one-way media–TV, Radio, Newspapers, et al.–can still be very effective. One-way media...