Social intelligence platform Synthesio has been acquired by Ipsos, the global market research company based in France. Terms of the transaction were not disclosed. “We are very excited to join the Ipsos family and write the next chapters of the Synthesio story. Our focus on innovative technology including Artificial Intelligence, to detect consumer insights from billions of online conversations coupled with Ipsos’ decades of market research & consulting experience, will give our joint customers a single path for building and advancing their social intelligence programs. This acquisition will lead customers to more actionable and real-time social insights, fused with AI, and give them a stronger competitive advantage in the market,” remarked Loic Moisand, CEO and Cofounder of Synthesio.
Founded in 2006 by Moisand and Thibault Hanin, Synthesio had raised a total of $30.7M in equity funding with its last round in 2015. Synthesio itself has acquired two companies, both last year – Social-Karma and Bunkr. Investors in Synthesio are primarily European and include Idinvest Partners, Bpifrance, Entrepreneur Venture, Harbert European Growth Capital, ESSEC Ventures, and Lior Investissements.
Synthesio will continue to operate as a standalone business under its own brand within Ipsos with Moisand remaining at the helm.
“The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives,” commented Didier Truchot, Ipsos Chairman and CEO. “It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers.”