FitReserve, a multi-studio fitness subscription platform, has been acquired by Trustmark, a national employee benefits provider that’s increasingly moving into providing fitness as a benefit. Terms of the transaction were not disclosed. “We’re excited about the opportunity to expand FitReserve’s capabilities and to be able to extend distribution directly to HealthFitness’ Fortune 500 clients and their nearly 5 million employees, under the Trustmark umbrella,” said Megan Smyth, CEO and Cofounder FitReserve. “We intend to quickly expand our fitness provider network nationally in order to meet our clients’ needs and interests.”
We’re excited about the opportunity to expand FitReserve’s capabilities and to be able to extend distribution directly to HealthFitness’ Fortune 500 clients and their nearly 5 million employees, under the Trustmark umbrella. We intend to quickly expand our fitness provider network nationally in order to meet our clients’ needs and interests. – Megan Smyth
Founded by Bill Arzt and Smyth in 2015 as GoRecess, FitReserve had raised a total of $738.6K in reported equity funding. Investors in the company include Techstars, 37 Angels, Newgen Venture Partners, Nucleus Adventure Capital, Nike Accelerator, and Nike+ Fuel Lab. Trustmark plans to continue building FitReserve’s direct-to-consumer offering as well as expanding its business-to-business options.
“FitReserve serves those looking for variety and convenience in their fitness experience. In addition, the flexible scheduling platform helps studios attract new customers and fill empty class spaces to earn incremental revenue,” said Tim Mertz, Executive Director, Partnerships & Strategic Execution of HealthFitness (a Trustmark company). “The combined capabilities of HealthFitness and FitReserve will benefit our corporate clients as well as FitReserve’s studio, gym, and instructor partners.”
FitReserve serves those looking for variety and convenience in their fitness experience. In addition, the flexible scheduling platform helps studios attract new customers and fill empty class spaces to earn incremental revenue. The combined capabilities of HealthFitness and FitReserve will benefit our corporate clients as well as FitReserve’s studio, gym, and instructor partners. – Tim Mertz
