Ro, the direct-to-patient healthcare company, has acquired Dadi, the male fertility testing and sperm storage company. The terms of the transaction were not disclosed. “Like Ro, Dadi got its start by helping people navigate stigmatized sexual health issues. We set out to grant everyone the opportunity to proactively address their fertility questions or needs,” remarked Tom Smith, Founder and General Manager of Dadi. “With our proprietary sperm collection and storage kit and technology, we’ve been able to offer the most trusted, easiest, and fastest way to test and store one’s sperm for future fertility options. And, now, together with Ro and Modern Fertility, we have the opportunity to redefine the fertility experience for any individual or couple.”
Like Ro, Dadi got its start by helping people navigate stigmatized sexual health issues. We set out to grant everyone the opportunity to proactively address their fertility questions or needs. With our proprietary sperm collection and storage kit and technology, we’ve been able to offer the most trusted, easiest, and fastest way to test and store one’s sperm for future fertility options. And, now, together with Ro and Modern Fertility, we have the opportunity to redefine the fertility experience for any individual or couple. – Tom Smith
Founded by Smith in 2019, Dadi had raised a total of $10M in total reported equity funding. Investors in the company include Third Kind Venture Capital, Expa, Firstminute Capital, The Chernin Group, Nat Turner, Curtis Lee, and Alex Chung. This acquisition marks Ro’s third acquisition in the last year (Modern Fertility and Workpath). The company also operates Roman, Rory, Zero, Ro Pharmacy, and Plenity.
“Fertility support has long been complex and reactive, making it difficult for people to play an active role in their health journey. Dadi completely reimagined the sperm testing, analysis, and storage experience, making these services more accessible, convenient, and affordable,” said Zachariah Reitano, cofounder and Chief Executive Officer of Ro. “Now, Ro will bring this patient-centric experience to more people through Ro Sperm Kit and, in the future, create the most comprehensive direct-to-patient fertility products and services in the country for both individuals and couples.”
Fertility support has long been complex and reactive, making it difficult for people to play an active role in their health journey. Dadi completely reimagined the sperm testing, analysis, and storage experience, making these services more accessible, convenient, and affordable. Now, Ro will bring this patient-centric experience to more people through Ro Sperm Kit and, in the future, create the most comprehensive direct-to-patient fertility products and services in the country for both individuals and couples. – Zachariah Reitano
