Yardline Capital, a provider of tools, business intelligence, and growth capital for e-commerce merchants, has been acquired by Thrasio, an acquirer of Amazon third-party private-label FBA businesses. “We set out to quickly build a platform to enable e-commerce entrepreneurs to work smarter and grow faster by leveraging our capital and expertise,” said Tomo Matsuo, president of Yardline. “It’s conceivable that every e-commerce-related platform will have FinTech capabilities in the future, and our acquisition by Thrasio demonstrates that Yardline’s CaaS solution is well-positioned to be extremely nimble and adaptive as that evolution continues.”
We set out to quickly build a platform to enable e-commerce entrepreneurs to work smarter and grow faster by leveraging our capital and expertise. It’s conceivable that every e-commerce-related platform will have FinTech capabilities in the future, and our acquisition by Thrasio demonstrates that Yardline’s CaaS solution is well-positioned to be extremely nimble and adaptive as that evolution continues. – Tomo Matsuo
Founded by Matsuo and Ari Horowitz in 2020, had previously raised $10M in reported funding in a round led by Thrasio last fall. Yardline will continue to operate as a wholly-owned subsidiary of Thrasio and Matsuo will continue to lead Yadline, joining the senior leadership team of Thrasio.
“Thrasio is committed to helping Amazon and e-commerce entrepreneurs win, regardless of where they are in that journey,” said Carlos Cashman, Thrasio cofounder and co-CEO. “Almost 40% of sellers who inquire about selling their business to Thrasio do so because they’ve taken their brand as far as they could without additional resources. Yardline will be an asset in creating more opportunities for these entrepreneurs and offering more sophisticated avenues for growth. They’ve been doing something different in the space—their strategic approach to providing embedded capital across e-commerce marketplaces is unique—and we’re eager to have their technology and proficiency on our team.”
Thrasio is committed to helping Amazon and e-commerce entrepreneurs win, regardless of where they are in that journey. Almost 40% of sellers who inquire about selling their business to Thrasio do so because they’ve taken their brand as far as they could without additional resources. Yardline will be an asset in creating more opportunities for these entrepreneurs and offering more sophisticated avenues for growth. They’ve been doing something different in the space—their strategic approach to providing embedded capital across e-commerce marketplaces is unique—and we’re eager to have their technology and proficiency on our team. – Carlos Cashman
