COVID-19 is fueling a boom for cosmetic surgery and non-surgical cosmetic procedures as Zoom Dysmorphia is driving people to improve their appearances after staring at themselves on a screen for the better part of almost a year and half. In fact, the American Society of Plastic Surgeons reports that 11% of women surveyed are more interested in cosmetic plastic surgery and non-surgical procedures now than before COVID. The numbers increase even further for those that have previously had procedures. Ever/Body is a provider of cosmetic dermatology services and beauty treatments in two sleek Manhattan locations (Flatiron and Soho). The company, founded in 2018, offers a full range of minimally invasive dermatological treatments including Botox, Fillers, Contouring, Laser Facials, Microneedling, and Laser Hair Removal. In addition to treatments, Ever/Body also offers a full line of curated skincare products. Accessing dermatological services in populous areas like New York can be time-consuming and expensive but with Ever/Body you can easily make an appointment online to see vetted professionals quickly and affordably to get a rejuvenated look in under an hour.
AlleyWatch caught up with CEO Amy Shecter to learn more about the business, the company’s future plans, latest round of funding, which brings the total funding raised to $55M, and much, much more.
Who were your investors and how much did you raise?
This was our Series B round, where we raised $38M. Our round was led by Tiger Global Management, an existing investor in the company. We have had many fantastic partners join this round such as Addition, Fifth Wall, MetaProp, and Gaingels. Some existing investors from our Series A also invested in this round, including Declaration Partners, ACME Capital, and Redesign Health.
Tell us about the product or service that Ever Body offers.
Ever/Body leverages best-in-class technology to deliver a seamless consumer experience, from online booking, medical records and progress tracking, to the most advanced treatments that deliver maximum results with little to no downtime. Ever/Body offers a curated menu of the safest, medically-tested procedures, vetted and administered by experienced medical professionals and tailored to each patient’s unique features and skincare goals.
What inspired the start of Ever Body?
Ever/Body was founded on the premise that cosmetic dermatology should be more accessible for everyone. We believe everyone should look their best based on their own skin goals, so we put together a carefully curated collection of the safest medically-tested procedures that deliver optimal results.
How is Ever Body different?
Ever/Body offers a modern approach to cosmetic dermatology that incorporates a customized treatment plan that is created by highly experienced and trained providers. We have created a technology driven experience that allows you to connect with us online or in real life via virtual or in-person consultations, follow-up appointments to track your progress, and more. Ever/Body is a destination for those who are seasoned pros at cosmetic dermatology, as well as new clients entering the space.
What market does Ever Body target and how big is it?
The cosmetic dermatology market is expected to exceed $125B by 2028, so it’s a fast-growing market that is becoming increasingly more accessible as the stigma around the practice is lessening. Our customers run the gambit in relation to age and gender.
What’s your business model?
We’re a tech-based business with a focus on hospitality and best-in-class client experience. We’re focused on education and enhancing our client experience with our expert providers.
How has COVID-19 impacted the business??
In the pandemic, Ever/Body did close but our technology enabled us to quickly launch Ever/Body Live during the pandemic, which also helped with market research as we got to see who was logging on and from where. Ever/Body Live also allows us to address skincare questions or treatment consultations virtually to limit the time in our space, which ultimately builds a pipeline of future clients.
What was the funding process like?
We had great momentum from the very beginning. We were so excited to have Tiger step into the lead early in the process and the rest unfolded with great success.
What are the biggest challenges that you faced while raising capital?
Fortunately, we didn’t really face many challenges during our raise. We had a fantastic round with a “best in class” group of investors. We are proud and ready to put this capital to excellent use.
What factors about your business led your investors to write the check?
We are a tech-led business with the highest level of expertise and a focus on best-in-class service. We also have top talent who are experienced pros in every role in the company. We have the experience and proof points, especially due to our proprietary technology portals, that clearly cement ourselves as a leader in our space.
We are a tech-led business with the highest level of expertise and a focus on best-in-class service. We also have top talent who are experienced pros in every role in the company. We have the experience and proof points, especially due to our proprietary technology portals, that clearly cement ourselves as a leader in our space.
What are the milestones you plan to achieve in the next six months?
Our goal is to continue to focus on technology, personalized service, education, and expansion. We will also continue to expand and advance our service offerings to address other skincare concerns, and create a personalized treatment plan for all clients.
What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?
Focus on doing a few things well. We are very disciplined about not taking on too much and executing with excellence.
Where do you see the company going now over the near term?
Our business is booming. Each month is bigger than the next. We’re seeing new clients of all ages and our business with men has increased 50% since reopening after the pandemic closure. We are targeting to open 20 locations in the next five years. We will focus on Metro NY as a first step.
What’s your favorite outdoor dining restaurant in NYC?
Since the pandemic, we have stayed close to home in the UWS for our outdoor dining. I am a vegan and am lucky enough to live near Blossom on the Upper West Side. We also go to The Smith at Lincoln Center and Lokal, a Mediterranean restaurant in our neighborhood.
