PulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by Internet Brands, an internet holding company that owns and operates sites like WebMD, Fodors, Lawyers.com, Medscape, Martindale, and Flyertalk. Internet Brands is a KKR portfolio company. The terms of the transaction were not disclosed. “There is no other company better positioned for PulsePoint to join forces with than Internet Brands and its portfolio of iconic health media brands, including WebMD and Medscape,” said PulsePoint CEO Sloan Gaon. “With the support of WebMD, our growth in data innovation and product development will only further accelerate to introduce new solutions that we believe will reshape the future of healthcare engagement.”
There is no other company better positioned for PulsePoint to join forces with than Internet Brands and its portfolio of iconic health media brands, including WebMD and Medscape.With the support of WebMD, our growth in data innovation and product development will only further accelerate to introduce new solutions that we believe will reshape the future of healthcare engagement.- Sloan Gaon
Founded in 2011 by PulsePoint had raised a total of $12.5M in equity funding and an additional $31M in debt. Equity investors in the company include Threshold, VantagePoint Capital Partners, Investor Growth Capital Limited, Updata Partners, and Gotham Ventures. PulsePoint will continue to operate as an independent entity under the Internet Brands umbrella
“PulsePoint’s privacy-focused approach to programmatic advertising and real-time analytics adds to our portfolio of brands and services, giving our customers greater flexibility, ease, and ability to reach qualified audiences throughout their journey. The addition of PulsePoint will enable WebMD and Medscape to leverage combined competencies and scale to better serve clients, healthcare professionals and consumers even more comprehensively,” said Internet Brands and WebMD CEO Bob Brisco.
PulsePoint’s privacy-focused approach to programmatic advertising and real-time analytics adds to our portfolio of brands and services, giving our customers greater flexibility, ease, and ability to reach qualified audiences throughout their journey. The addition of PulsePoint will enable WebMD and Medscape to leverage combined competencies and scale to better serve clients, healthcare professionals and consumers even more comprehensively. – Bob Brisco
